What I've discovered - through work with organizations ranging from small community centers to federal health ministries - is that while data saves lives, it isn't enough.
The true catalyst for transformation isn't in manufacturing authenticity through complex communication plans. It's in creating space for stories to emerge and truly listening to your community.
Simple storytelling initiatives are one of the most efficient investments you can make in your organization's future. Why? Because storytelling creates a clear path forward that saves time and resources at every turn. By learning what your community actually needs, you'll stop spending resources on initiatives that don't have built-in buy-in. You'll gain powerful advocacy tools that help secure funding. Your staff will feel more connected to their purpose, reducing turnover costs. And instead of repeatedly revising programs that aren't working, you'll get it right the first time by building on community wisdom.
Deep down, you already know this to be true. You see it when you connect with people at the dinner table, when you visit your grandmother, and even in quick scroll breaks during lunch. Stories are how we've made sense of our world since time immemorial. They're how we build trust, foster understanding, and create lasting change. They are the bridge between your organization and the communities you are responsible for serving.
Entangled Health has numerous offerings to guide you through connecting with the communities you are responsible for serving through low-lift, high impact storytelling interventions.
Tailored strategy mapping to chart your organization's storytelling journey, followed by a comprehensive brief with guidance to implement the findings from our session. These sessions are perfect for organizations ready to take their first steps or needing focused guidance on specific initiatives.
Weekly real-time support, guidance, and peer learning. These weekly group sessions provide ongoing support and practical insights and are an excellent fit for any health or justice-oriented organization.
Long-term, tailored support for comprehensive organizational transformation. We’ll work closely together to integrate storytelling deeply into your existing processes. This is designed for organizations looking for in-depth support designing, implementing, and learning from storytelling initiatives.
Individually designed intensives for your staff retreats and training blocks to engage your staff in a process that centers their experiences and connections to their work through story. Great for organizations looking for a unique, connective experience for their team.
I was raised on stories.
As an Indigenous person, I grew up in a world where a simple “yes” or “no” was rarely the end of an answer. Questions were invitations. They are openings for long, winding stories that carry knowledge, caution, history, and humor. Storytelling is how we remember. How we make decisions. How we make meaning.
So when I began working in public health—first as a student, then as a researcher, strategist, and care worker—I couldn’t understand why systems built to serve communities had never listened to them. I founded Entangled Health to change that.
Entangled Health exists because our health is not individual—it is interdependent. Our well-being is shaped by overlapping systems: housing, education, food, justice, history. And yet, most of these systems continue to ignore the voices of the people they affect most, worshiping quantitative data while dismissing the expertise held in lived experience.
At Entangled Health, we treat story as strategy. We believe that stories are not embellishments to programs or reports—they are infrastructure for trust, insight, advocacy, and change. We partner with organizations across public health, philanthropy, education, and justice to integrate storytelling into everything from program design to policy influence. Not as a feel-good extra—but as a core method for transformation.
Entangled Health is for organizations ready to listen differently, design more justly, and build in ways that communities can trust. The solutions to our biggest challenges are already here in the stories of your community. Our work is to hear them, honor them, and act accordingly.
We trained rural care workers to tell their stories in communities where data and small numbers didn't capture their full impact. By collecting 13 stories from various community workers—from home repair specialists to peer recovery coaches—we created powerful advocacy tools that demonstrated the true value of their work.
Leading a team that gathered stories from all levels of the health system, including patients, we helped create and implement the first-ever nationwide Compassionate and Respectful Healthcare Initiative. This groundbreaking work demonstrated how storytelling can drive systematic change at a national level.
We facilitated StoryGatherings with violence survivors to understand their healthcare system experiences and barriers. These stories informed healthcare worker training programs. We then gathered healthcare workers' stories to understand their challenges, creating a comprehensive approach that honored both patient and provider experiences.
Working with Humanity Crew in Greece, we designed and implemented storytelling initiatives for displaced individuals and communities. These stories shifted narratives from assumptions to lived experiences, becoming powerful advocacy tools at local, national, and international levels.
When we set out to create a new training program for health professionals, we knew we needed the stories of people with lived experience to sit at the heart of that project. In a time when those most harmed in our communities are often the ones most researched, questioned and extracted from to produce solutions, we chose to work with Madison Barney to ensure that the gathering of those stories would serve as much as a gift to the people who shared them, as it would to the people who will learn and benefit from their telling.
Madison was intentional and timely with project planning and correspondence. She entered every room with clarity, joy and a deep understanding of the purpose of our time together. And she delivered a clever, well organized, and engaging learning tool that pulses with the voices of our project’s participants.
I cannot recommend her more highly and I look forward to working with her again.
Kiona Heath
Director, Trauma Informed Care Vermont Network
To many in this modern world, data means statistically significant numbers and is seen as the only valid way to document reality. Madison Barney understands how bereft of truth and usefulness this definition really is, especially for historically marginalized people, small groups, and rural communities. Madison is an ally and a partner in bringing these voices to the table in ways that honor their traditions and reduce the harm that can be done with extractive data collection approaches. She is a pleasure to work with – always teaching, always advocating, and always drawing me closer to a true understanding of what health equity should look like in our community.
Alice Ely
Executive Director, Public Health Council of the Upper Valley
Q: We're already stretched thin. How much time will this take? A: We'll integrate storytelling into your existing processes, making it feel natural and manageable rather than adding another burden to your team's plate. The approach is designed to save you time in the long run by eliminating ineffective strategies.
Q: How quickly will we see results? A: Organizations typically begin seeing shifts in team engagement and community response within the first few weeks of implementation. The impact compounds over time as trust builds and stories accumulate.
Q: We don't have a big budget for new initiatives right now. A: Consider how much you're currently spending on initiatives that aren't creating the impact you want. This investment helps ensure your resources are used effectively by letting community wisdom guide your efforts.
Q: How is this different from our current communication strategy? A: Unlike traditional top-down approaches, this work creates authentic connection by centering community voices and wisdom. It's not about crafting the perfect message - it's about creating space for real stories to emerge and guide your work.
Q: Do we need special expertise or training? A: You already have the foundational skills - you use storytelling every day in your personal life. We'll help you translate that natural ability into organizational practice with expert guidance and support.